RUTHLESS - Oversized Hoodie

During the Korean War in the 1950s, the United States conducted psychological operations (PSYOP) by dropping leaflets on Chinese forces. These leaflets were part of a broader effort to influence the morale, mindset, and behavior of the enemy troops. The content of the leaflets varied but often included messages aimed at demoralizing Chinese soldiers, highlighting the benefits of surrender, and undermining their confidence in the Communist leadership. The leaflets sometimes featured images and text in Chinese, emphasizing themes such as the futility of the war, the harsh conditions faced by soldiers, and the potential rewards of cooperating with the United Nations forces. PSYOP leaflet campaigns were a tactical aspect of psychological warfare during the conflict, attempting to use information and persuasion to impact the enemy's psychological state and decision-making processes. This particular design is inspired directly by a 1953 PSYOP leaflet, warning those who receive it that the "cold is coming".

N.C.A's new potassium permanganate (often used for skincare!) treatment gives each hoodie a unique snow-washed look, gently breaking down fibers for an ultra-soft, worn-in feel that only improves over time!

• high dpi, N.C.A. exclusive designs applied to front and sleeve

• hand snow-washed using pumice stones

• 100% combed cotton

• heavy weight materials : 380 gsm

• wind-resistant snap collar w/ matt finish metal button

• comfortable, loose, and oversized fit

• structured and distressed collar, cuffs, hood, and hem

• durable and rugged side-seamed construction

• front kangaroo pocket

This hoodie is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Manufacturing products on demand instead of in bulk helps reduce overproduction, we appreciate your patience with NCA™